How I Created Jewelry Packaging For Bandele Muse

Next to the product, packaging plays a big part in a brand experience. I know I am not the only one with really big ideas that always seem to take extra time to bring to reality. In this video, I share my adventure in creating sustainable jewelry packaging for my business Bandele Muse. From inspiration…

Who Does The African Luxury Rebrand Benefit

Who does the "African luxury" rebrand benefit? What is the "why" behind the overall rebranding we all are doing? Is it for us or the foreign gaze? Does it provide an economic benefit or return? In this video, I discuss these questions and share my thoughts. I feel it can benefit a lot of us,…

Let’s Embody What You Deserve With Ease

Every new year or cycle, I like to choose a word that describes the intention behind that new experience. At this time, my words are embody and ease. Of course, I have the perfect incident that happened recently to share with you. Story time. I edited a few photos and video clips to post together…

How Can A Sustainable Fashion Brand Succeed

When you hear the word “sustainability,” what comes to mind? Do you roll your eyes? Or get really excited and interested? Sustainability in fashion and business continues to be a serious and trendy topic. I have found this topic becomes even more nuanced by comparing how the West is maneuvering it and how Africa lives…

Can I Manufacture Fashion In Ghana

The answer to that question is yes. The methods take longer to unpack. The commitment is real and worth it. The patience and discipline required are undeniable. I have spent the past 7 months on the ground exploring clothing, jewelry, and furniture production. Yes, the Made in Ghana adventure continues. Would you believe me if…

How I Started / Registered My Business in Ghana

When I started this business journey, which was the summer of 2020, I noticed how challenging it was to find concise information on how to start, register, and set up a business in Ghana effectively and legally. In this video, I share behind the scenes how I created the concept behind Bandele Muse, who I…

Does Your Blackness Empower Others

What is blackness? It can be uplifting and frustrating to recognize how complex the answer to that question is. It is a spectrum of colors, a history of movements, a source of swag, a hybrid experience, and a resilient soul. Unlike others who can choose when it is convenient to step out of their privileged…

Why Hidden Figures Is The Ultimate Hero

“Every time we have a chance to get ahead, they move the finish line. Every time.” - Mary Jackson played by Janelle Monáe First and foremost, the movie “Hidden Figures” spoke to me on so many levels. If you have yet to see it, you are possibly missing out on one of the most inspiring…