Who does the “African luxury” rebrand benefit? What is the “why” behind the overall rebranding we all are doing? Is it for us or the foreign gaze? Does it provide an economic benefit or return? In this video, I discuss these questions and share my thoughts. I feel it can benefit a lot of us, depending on how we navigate it. Let me know what you think.
Who Does The African Luxury Rebrand Benefit
Dagny Zenovia 