As technology and consumer behavior continues to evolve, digital media and marketing is the key to leveraging brands, platforms, and customers. As a consultant, I work with brands and companies to clearly define their goals and develop a strategy to digitally translate their voice, story, and goal.
- Produce digital strategy report – combining your goals, product, and target audience, I produce a report outlining how to leverage your brands online presence.
- Develop and manage social media channels – implementing a digital marketing strategy that aligns with your goals, I translate your voice and story for social media.
- Direct and produce digital content – From photography, videography, copy, and styling, my skills in multimedia production enables me to do the job myself and put together the right crew for your project
- Communications and PR liaison – Engagement is key with any online presence. My writing skills covers a spectrum of voices, from journalism, to sales, to scholars.
Trasacco Estates Development Company Ltd, Accra, Ghana
- Developed a digital marketing strategy for real estate company. This included strategies for a website, social media, videos and photos, plus virtual and in-person experiences.
- Managed and maintained their social media platforms, including Instagram, Facebook, and Twitter.
- Directed and produced a digital campaign for Villaggio Vista (pictured below).
- Results: increase in Instagram engagement with 10k followers plus new sales and rentals inquiries.
The digital campaign crew included: Quarets (photography); Kuukua Eshun (assistant director); Asare Prince (make up artist); Lilly Pokuah (stylist); Tasia Cobbinah (model); Anita Ugowe (model)
Skybar25, Accra, Ghana
- Developed a digital marketing strategy for lounge and restaurant.
- Managed their Instagram account and website.
- Produced graphics, photos, and videos for digital marketing purposes.
- Results: increase in Instagram engagement with 10k+ followers and featured content on travel and food platforms.
Zenify, Houston, Texas
- Developed a digital sales strategy for energy drink company.
- Communication liaison between company and potential customers and investors.