Consultant – Digital Media & Marketing

As technology and consumer behavior continues to evolve, digital media and marketing is the key to leveraging brands, platforms, and customers. As a consultant, I work with brands and companies to clearly define their goals and develop a strategy to digitally translate their voice, story, and goal.

Experience

Produce digital strategy report – combining your goals, product, and target audience, I produce a report outlining how to leverage your brands online presence.
Develop and manage social media channels – implementing a digital marketing strategy that aligns with your goals, I translate your voice and story for social media.
Direct and produce digital content – From photography, videography, copy, and styling, my skills in multimedia production enables me to do the job myself and put together the right crew for your project
Communications and PR liaison – Engagement is key with any online presence. My writing skills covers a spectrum of voices, from journalism, to sales, to scholars.

Projects

Trasacco Estates Development Company Ltd, Accra, Ghana

Developed a digital marketing strategy for real estate company. This included strategies for a website, social media, videos and photos, plus virtual and in-person experiences.
Managed and maintained their social media platforms, including Instagram, Facebook, and Twitter.
Directed and produced a digital campaign for Villaggio Vista (pictured below).
Results: increase in Instagram engagement with 10k followers plus new sales and rentals inquiries.

The digital campaign crew included: Quarets (photography); Kuukua Eshun (assistant director); Asare Prince (make up artist); Lilly Pokuah (stylist); Tasia Cobbinah (model); Anita Ugowe (model)

Skybar25, Accra, Ghana

Developed a digital marketing strategy for lounge and restaurant.
Managed their Instagram account and website.
Produced graphics, photos, and videos for digital marketing purposes.
Results: increase in Instagram engagement with 10k+ followers and featured content on travel and food platforms.