Beyond producing and curating content, adding skills to their DIY branding tool box, keeping up with trends and news, and interacting with followers and influencers, a blogger must find time to think bigger. What kind of impact could your blog make if it reached a bigger audience, was supported by bigger brands, and/or reached a higher potential? I started to ponder this idea more after participating in the twitter chat #confessionsofablackblogger hosted by Black Bloggers United.
In addition to noting the discrepancies in which bloggers receive endorsements and are awarded for their work, a bigger discussion about a bloggers potential ensued. Even though there has been an increase in blogger networks, from Facebook groups to brand connectors, many bloggers can still feel isolated from any online community.
If you have ever found yourself in this predicament, I want you to reflect on why you are blogging. What is your purpose? What is your goal?
I see a lot of talk about brand endorsements, income reports, and monetizing strategies that all bloggers are encouraged to achieve. I admire those who have excelled in those endeavors and am inspired by what their brands stand for. However, that is not what I envision for my blog.
Like my logo says, my blog is a place to be informed, amused, and motivated. I am more interested in collaborating or working on projects that enhance and impact society, education, public policy, the arts, history…the list could go on. The posts I write might not include a clear-cut solution, but I hope they help my readers think, wonder, dream, and act. As I add to the LookBooks on my blog, it is not only about where I bought my clothes and how I look in them, but also to encourage my readers to find comfort in their unique radiance and learn how to accentuate it with style. In return, I am creating my opportunity to improve and explore my storytelling and design skills and connect with other brilliant people. These are things I enjoy doing, but I also have a bigger picture in mind. The blog is part of the foundation. The prize evolves with what is built on that foundation.
“The only thing that separates women of color from anyone else is opportunity. You cannot win an Emmy for roles that are simply not there. So here’s to all…the people who have redefined what it means to be beautiful, to be sexy, to be a leading woman, to be black.” – Viola Davis
Of course I was also inspired by the display of Excellence at the Emmy Awards. Viola Davis speech was on point and I applaud her, Regina King, and Uzo Aduba for being who they are and bringing us along for the journey. They created their opportunity and stuck to it not for an award but for the significance of their talent and presence in the arts and society.
I see bloggers (or freelancers or self-publishers or content creators) as people creating their own opportunities. When one of you win, we all win. Regardless of what your purpose is behind that opportunity, recognize its potential, not only for you, but for those you empower through your talent and presence.
What are you doing with your opportunity?