“Indie artist” does not come close to describe the brilliant genre bending talent of the Wondaland Arts Society. With music, style, and a message that anyone seeking inspiration can relate to, its no wonder Sonos has asked them to join their creative team. The Wondaland Arts Society, featuring Janelle Monáe, are collaborating with Sonos to showcase their work.
I have been a fan of Janelle Monáe for a number of years now and I am really glad to see this push to showcase her essence as a true artist. Not that it was ever disputed, but I started to resent the way the mainstream media tried to typecast her as a style icon…as if that was all she stood for.
The video gives a glimpse into the world of the Wondaland Arts Society. From the beginning, I knew this was her label…or band…or something like that, but I now have a better sense of what that means. It has been a while since we have had a musical family in the industry and I think this video portrays that beautifully. They are not kin, but they have that family connection that embraces and supports each others creativity. They also portray themselves as an arts academy and a republic in such an innovative way – “the 21st century rebel arts organization.” I love how they describe their mission on their website. I know it is mainly for their group, but I think it would do wonders if they really established an Arts Academy that children could attend.
Also, don’t you love the decor in their home? So cool! Did any of you see them in LA for the Sonos event?
You should also check out Janelle Monáe’s lovely interview with Elle Canada.