It’s vlog time. In this video, I share with you a month in my life, including living in Accra, co-working at Basecamp Initiative, volunteering at PaGya Literary Festival teaching my blogging business workshop, my sister visiting, and working with manufacturers for my fashion business Bandele Muse. Overall, it was a good and balanced month. What was your favorite part? Please share with me in the comments.
Let’s unpack a little more about my workshop at the PaGya Literary Festival. I’m so grateful for this experience. Really appreciate the opportunity to share and guide. My blogging business workshop covered the basics plus discussed how to leverage future technology and measure success. I also provided content ideas and strategies. My participants left with content topics and secret formulas to last them a couple of months. I’m looking forward to seeing what they create.
We also discussed some pain points that are in need of improvement. Pitching to brands in Ghana requires a unique formula, different from US-focused tutorials, because both brands and content creators are still learning their own value and how to leverage collaboration. Affiliate marketing with global brands is not easily accessible since PayPal is not available in Ghana and no equivalent has become an effective substitute yet. Freelancing is tricky as platforms like Fiverr and UpWork don’t always recognize Ghana-based bank accounts or MoMo wallets.
I don’t see these points as obstacles. I’m sharing this with you to demonstrate what a content creator ecosystem needs. The talent and demand are here. I know some see content creators as only posting simple pretty photos or videos. We might lighten the mood (which is definitely needed now, so put some more respect on our work), but we also contribute a lot more.
This is more than vibes. This is an industry that could generate jobs and income for people in different economic, educational, and cultural demographics. This is how you reclaim your narrative, take back ownership of your soft power, and set your price on your terms.
As bloggers continue to improve, we also need others to fill these voids. You don’t have to be a blogger or influencer to work in the content creator space. Similar to how you don’t need to be a software engineer to work in tech. You just need to be the solution.
What are your thoughts on the content creator industry in Ghana and Africa? Let’s continue the conversation in the comments.
Next to the product, packaging plays a big part in a brand experience. I know I am not the only one with really big ideas that always seem to take extra time to bring to reality. In this video, I share my adventure in creating sustainable jewelry packaging for my business Bandele Muse. From inspiration to navigating manufacturers locally and on Alibaba to explaining how packaging aligns with a brand. Let me know your thoughts in the comments.
The answer to that question is yes. The methods take longer to unpack. The commitment is real and worth it. The patience and discipline required are undeniable. I have spent the past 7 months on the ground exploring clothing, jewelry, and furniture production. Yes, the Made in Ghana adventure continues.
Would you believe me if I told you that I have pushed my launch date for Bandele Muse products 3 times? Or that I caused a fight between a group of artisans? Or that I might expand my inventory options sooner than anticipated? In this post, I share all of those experiences.
As I said in the video, timing continues to evolve. This commitment to made in Ghana and made in Africa manufacturing has a lot of moving parts that do not all move at the same pace or in the same direction.
This experience and experiment have also enabled me to understand which of those moving parts can effectively be done in Africa and which of those parts are better done outside of Africa.
Make sure to join my newsletter at Bandele Muse, where all the magic continues.
Let me know your thoughts in the comments, so we can continue the conversation.
When I started this business journey, which was the summer of 2020, I noticed how challenging it was to find concise information on how to start, register, and set up a business in Ghana effectively and legally. In this video, I share behind the scenes how I created the concept behind Bandele Muse, who I worked with to make this lifestyle / media / fashion business a reality, and what steps were needed to register a company in Ghana. I hope you find this information helpful. Please keep in mind that there is no one way to do business. This is what worked for me.
Research Phase
As I said in the video, the very first step on this journey was my research phase. I listed all of the ideas, products, services, experiences, and ultimate results I was interested in and felt my skills are aligned with. The themes I took note of included media, fashion, education, technology, sustainability, animation, holistic lifestyle, Africa, and Futurism. I proceeded to learn through YouTube, blogs, books, and webinars about eCommerce, African manufacturing, and consumer behavior. This lead me to clarifying what I wanted to create, which really helped when it came time to invest in myself.
There were two virtual panels by Lagos Fashion Week that enabled me to push further on this journey. The first one was an interview with the founder of Tongoro, Sarah Diouf. I loved hearing her story on how she started her brand in Senegal and how she has maintained and expanded her eCommerce made in Africa brand. The second one was a panel with the founder of African Fashion Guide, Jacqueline Shaw. I was encouraged by her mission to empower and showcase African fashion trade and her services to contribute to sourcing and manufacturing fashion through out the continent. This was a big thing for me. Up to this point, my own inquiries in Ghana about how to produce fashion in Ghana was met with responses for trial and error with independent tailors. In my own experience, I have had clothing made for me in Ghana that was nice, but not the cut or standard I wanted to sell or mass produce. I knew there had to be a more modern and efficient way to produce in Ghana that still showcased original and traditional artisanship. This is what I found by working with African Fashion Guide.
The manufacturing process thus far has been a learning curve for me. My patience has transformed to a bigger super power. For example, I have been ready to produce since April. It is now September and the first sample is half complete. Time has been chewed up by what everyone complains about here: finding the right person + lack of equipment or materials. This is where the definition of progress starts to morph. First, you find the right person. Yeah, celebrate. Then you both grapple with the environment we are producing in. Would you like to hear more about this process? Let me know in the comments so that I can elaborate more in a video and post.
Later, I purchased the domain name and e-mail names (through Google work space). I also created the social media accounts. I kept all of these private for the mean time. Then, I signed up with FloDesk for my newsletter. Would you like to hear more about the tech I am using for this business? Let me know in the comments so that I can elaborate.
Registration Phase
Next, the registration process. The business options to register and forms to apply can be accessed online. As I said in the video, I was looking for something similar to an LLC, which is considered a hybrid to those outside of the US. Again, asking around did not get me the full responses I needed. Thus, I got legal guidance from Agency77, a firm dedicated to small / medium size businesses and creatives. I came across their brand last year after they had hosted a workshop in Accra. I also felt drawn to their website because the image they are using at the moment reminds me of Afrofuturism, which is totally my thing. Carla Olympio is the managing partner at the firm. I really appreciated her guidance in understanding which type of business I should register and making the registration process efficient. At the end, they also gave me a packet with information on how the different business taxes work here and what I should look out for with bookkeeping. Once I submitted all the information needed to them, registration was complete within a week.
Now, let’s pause for a moment. Do you notice a theme here? I did not do everything alone. People relations are an interesting factor to maneuver. If you do not belong to a high school, university, or church community here, it feels as if you are always on the outside looking in. Putting myself out there with my super detective research skills has enabled me to find people I can work with. They may not be family or friends (yet), but they are people I will continue to support and they will do business with me again.
I hope you find this information helpful. Share with me in the comments about your experience starting or registering a business. Let’s continue the conversation.
Also, remember to join the Bandele Muse newsletter. I am sharing even more behind-the-scenes and surprises with my community there.
Are you ready to time travel with me? I am so excited to introduce you to my first business Bandele Muse. In this video, I share how you can enter the Bandele Muse universe, the inspiration behind the brand, and what to expect: from fashion, Afrofuturism stories, insightful discussions on sustainability and community, and fun with me.
I’m looking forward to sharing this adventure with you. Make sure to join the Bandele Muse newsletter here.
Dagny Zenovia 