It’s vlog time. In this video, I share with you a month in my life, including living in Accra, co-working at Basecamp Initiative, volunteering at PaGya Literary Festival teaching my blogging business workshop, my sister visiting, and working with manufacturers for my fashion business Bandele Muse. Overall, it was a good and balanced month. What was your favorite part? Please share with me in the comments.
Let’s unpack a little more about my workshop at the PaGya Literary Festival. I’m so grateful for this experience. Really appreciate the opportunity to share and guide. My blogging business workshop covered the basics plus discussed how to leverage future technology and measure success. I also provided content ideas and strategies. My participants left with content topics and secret formulas to last them a couple of months. I’m looking forward to seeing what they create.
We also discussed some pain points that are in need of improvement. Pitching to brands in Ghana requires a unique formula, different from US-focused tutorials, because both brands and content creators are still learning their own value and how to leverage collaboration. Affiliate marketing with global brands is not easily accessible since PayPal is not available in Ghana and no equivalent has become an effective substitute yet. Freelancing is tricky as platforms like Fiverr and UpWork don’t always recognize Ghana-based bank accounts or MoMo wallets.
I don’t see these points as obstacles. I’m sharing this with you to demonstrate what a content creator ecosystem needs. The talent and demand are here. I know some see content creators as only posting simple pretty photos or videos. We might lighten the mood (which is definitely needed now, so put some more respect on our work), but we also contribute a lot more.
This is more than vibes. This is an industry that could generate jobs and income for people in different economic, educational, and cultural demographics. This is how you reclaim your narrative, take back ownership of your soft power, and set your price on your terms.
As bloggers continue to improve, we also need others to fill these voids. You don’t have to be a blogger or influencer to work in the content creator space. Similar to how you don’t need to be a software engineer to work in tech. You just need to be the solution.
What are your thoughts on the content creator industry in Ghana and Africa? Let’s continue the conversation in the comments.
Dagny Zenovia 